Freelance Google Ads & Paid Media Specialist for UK Healthcare & MedTech Brands

Most agencies treat healthcare like every other industry. It isn’t.

Patients don’t buy like e-commerce customers. HCPs don’t behave like B2B audiences. And platform metrics rarely tell the full story. Clicks are easy to report. Growth is harder to create.

That’s the gap I help healthcare and MedTech brands close.

Let's Talk

Performance marketing for healthcare & Medtech companies that need more than a dashboard

I work with healthcare and MedTech that need paid media to do more than generate impressions. The goal isn’t more clicks.

The goal is understanding:

– Which audiences actually engage?

– Which channels influence decisions?

– Where patients drop off?

– What drives HCP engagement?

– Which campaigns create measurable business impact?

Because healthcare marketing is rarely a straight line.

My Approach

01 - The person you meet is the person who manages your campaigns.

You speak to the person doing the work.
No sales team.
No account-management layer.
No handing your campaigns to someone you've never met.
No disappearing into a Slack channel with 15 other clients.

02 - Understand the healthcare journey

Before changing campaigns, I understand:

03 - Optimise for business outcomes

Platform metrics are directional, business impact matters more! That means asking:

Did awareness increase?
Did engagement improve?
Did high-value audiences respond?
Did patient enquiries grow?
Did HCP registrations increase?
Did Patients footfall increased?
Did campaign insights change future decisions?

Because growth comes from learning, not reporting.

Who's Behind The Work?

I’m a performance marketing specialist with 5 years of experience working across paid media, analytics and campaign strategy.

Most of my work has been around healthcare and MedTech, managing campaigns across Google, Meta, LinkedIn, YouTube in international markets.

I’ve worked with different audiences within the industry, so longer decision journeys and campaigns where the objective isn’t always just a conversion.

I’m involved in the work from strategy and campaign setup through to optimisation and reporting. I like to understand what the numbers are telling us, what isn’t working and what we can change to improve the campaign.

That’s also how I prefer to work with clients – Directly, collaboratively and close to the actual campaigns.

My Services

Paid Media Audit

One-off · From £1,500

A clear look at what’s happening inside your paid media before you invest more into it.

Review of account structure, targeting, keywords, bidding and campaigns
Identify wasted spend, tracking issues and areas limiting performance
Review audience strategy across patient and HCP campaigns
Identify opportunities across Google Ads and other paid channels
Clear, prioritised recommendations – not a long list of observations
You keep the audit and recommendations, with no obligation to continue.

Paid Media Management

Monthly retainer: Starts from £2,000 (3-month initial term)

For brands that want someone to take ongoing responsibility for their paid media.

Campaign strategy, setup, management and optimisation.
Google Ads, Meta, LinkedIn, YouTube or Demand Gen, etc depending on your objectives.
Patient, HCP and healthcare audience strategy.
Ongoing analysis of performance and clear recommendations.
Fixed monthly retainer – not a percentage of ad spend.
Your media budget can increase without my fee increasing with it.
Direct access to me throughout the engagement.
You retain ownership of your accounts, data and assets.

I typically work with a minimum three-month initial term for campaign management. This gives enough time to launch properly, gather meaningful data, test, optimise and understand what is actually working.

Why Work with me?

One person, One point of contact

The person who understands the strategy is the person working on the campaigns.
No information lost between handovers.
No starting from scratch every time something needs to change.
Just direct communication and faster decisions.

Quality needs time

I take only two client per quarter.
Not because I want to create artificial scarcity, because I want to stay close to the work.
A smaller client roster means more time to understand your business, analyse your campaigns and actually think about what’s happening inside the account.

One retainer, No percentage of ad spend.

I work on a fixed monthly retainer, based on the scope of work – not your ad spend.

If your media budget increases, my fee doesn’t increase with it.
No percentage of ad spend.
No additional fee because you’re scaling.

Good campaigns aren’t built around a few weeks of data. They need time to test, learn, optimise and improve.

Let’s have a direct conversation

No pitch deck.
No agency presentation.
No sales process.

Just a conversation about:

About your business.
What’s working.
What isn’t.
And where there might be an opportunity to improve.

If you’re looking for someone who can work directly with you on your paid media, let’s talk, or you can submit your details as well.